Rewrite Art History: Campaign
Rewrite Art History is a bold campaign from the National Gallery, empowering young people to engage with classical art.
Using the playful language of memes, it invites viewers to reconsider classical works in a familiar, modern framework. I paired artwork from the gallery with relevant meme captions, and chose a bold black and yellow palette to create a distinct identity which purposefully contrasts the old with the new.
Concept work for a student project. If you'd like to see more from this project, please get in touch.
